CREATING A GENDER-NEUTRAL VOCABULARY.

Language is powerful, it has the power to change the way in which we think, believe, live and even dream. It can bring us together, or it can push us apart. Whilst we spend so much time in organisations thinking about the language we use to appeal to customers, service users or members, we spend […]

ATTENTION – AND HOW TO GRAB IT IN A RECRUITMENT AD.

We spend all of our lives trying to capture the attention of a target audience. Within seconds of entering the world, we emit one of the most emotive sounds known to our species – the cry of a human baby. It immediately stops us in our tracks and demands our instant attention. Because that’s what […]

WRITING ‘ON-BRAND’ RECRUITMENT ADS – IN YOUR OWN STYLE.

In-house recruiters often agonise over the extent to which they should ‘be themselves’ when writing an ad. What’s the balance between the ‘personal’ and the ‘corporate’? There are some definite ‘Do’s’ and ‘Don’ts’ when writing any communications – but it’s reassuring to know that, just like design, copy is subject to the personal tastes and […]