Copywriting for Recruitment

Masterclass

Copywriting for Recruitment

Masterclass

We have run this copywriting course twice and it’s equipped the team with the skills to make sure that every ad we write leverages the maximum advantage in all our candidate communities.
Paul McDowell, HR Business Partner, Virgin Money

What’s it about?

This highly interactive one-day Copywriting for Recruitment course has transformed recruitment advertising, recruiter storytelling and employer branding for hundreds of organisations. Just read our testimonials to see the major step-change achieved for clients in many different sectors. Why do Heads of Resourcing and their colleagues recommend us so warmly? Because we work empathetically with everyone in the team, engagingly embedding a tried and tested structure that gives every individual permission to write in their own style, safe in the knowledge that they’re targeting the audience and conveying the ‘on-brand’ message in the most powerful way.

You’ll see the transformation with your own eyes during the Workshop, as we work with every delegate to create two highly targeted, compellingly-written, on-brand ads for hard-to-fill roles from live Job Descriptions.

What will be achieved?

  • Two live ‘hard-to-fill’ JD’s transformed into targeted, compelling ads for every delegate
  • Incorporating your EVP or main employment propositions in all your ads
  • Embedding a proven-to-work structure in your recruitment copy writing
  • Getting it ‘right first time every time’ to improve your quality of candidate and time to hire
  • Building pipelines of candidates that you hadn’t thought possible
  • Building a culture of candidate ownership amongst your team
  • Learning what questions to ask from your Hiring Managers at briefing stage
  • Fulfilling your hiring through Direct Sourcing and radically reducing your reliance on Recruitment Agencies
  • Enjoying post-course support that includes our unique 10-minute animated ‘refresher’ video, copy writing huddles and ongoing copy writing service.
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