Employee Advocacy for Recruiters

Workshop

Employee Advocacy for Recruiters

Workshop

“I had the privilege of working with the PeopleStory team on Rank plc’s landmark D&I project – Project PRIDE (People, Recognition, Inclusion, Diversity & Engagement) – which completely transformed our People strategy, improved the employee experience and ENPS and enabled the Rank Group to be an employer of choice across the employee experience and journey. We benefited enormously from their bright creative minds and wealth of experience at senior Director level. This helped me to raise awareness with my stakeholders and directly influence the engagement strategy across all demographics of the business. They’re incredible team players with a natural emotional intelligence that builds immediate trust and rapport with others – and it could not have been possible to have achieved such success had it not been for their enormous contribution and support.”
Balvi Macleod, Talent Consultant, Three.co.uk

What’s it about?

Most recruiters know how to use social media to post jobs and source candidates. But the most sustainable results come when we move beyond job sharing and adopt a marketing-led approach to talent attraction. Our Employee Advocacy Workshop looks at how individual recruiters can use their social media profiles to help activate their employer brand – and use content ‘funnels’ to attract and convert their target audiences.

We look at the rising impact of individual voices on social media, and the steps in-house recruiters can take to become talent ambassadors and ‘brand storytellers’ on LinkedIn (or elsewhere). You’ll learn how to plan, source and create content that’s optimised for reach and engagement, including practical exercises and activities on the day. Some of the key takeaways you’ll enjoy include:

 

  • Higher return and better results from your overall social media recruitment activities.
  • Enhanced awareness of your employer (and personal) brand within your target communities.
  • Access to a bigger pool of talent on social media, with a positive impact on quality, cost and time to hire.
  • Even the busiest recruiter can adopt a few simple marketing techniques and tools to get ahead of the competition – come along to discover how!

What will be achieved?

Our Employee Advocacy Workshop is designed for hands-on, in-house recruiters who use social media as part of their everyday role to source and attract talent – so familiarity with LinkedIn and the other leading social media networks would be helpful.

By the end of the Workshop, you’ll understand:

 

  • The current social media landscape and the rising impact of individual voices over corporate posts.
  • The ‘advocate journey’ – from silent to brand storyteller in just 3 steps.
    Your role as Brand Ambassador.
  • The candidate attraction ‘funnel’ from Awareness to Action – and how to plan and share content that works at each stage.
  • How to create and share content that’s optimised for reach and engagement on the leading social networks.
  • How to maintain a consistent, content-led, presence across social media.
  • How to use free tools and technologies to work more efficiently.
To find out more,
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