Testimonials

Totally transformational learning experiences.

James Digby, Group Resourcing & Employer Brand Lead, Cambridge Assessment.

The Copywriting, Stakeholder Management and Sourcing masterclasses have completely transformed the way we recruit.

Paul Thornton, Head of Talent Acquisition, Kier Group plc

A fantastic Copywriting Training session that’s helped our whole global resourcing team write great ads and launch our new EVP.  Well worth the investment!

Oliver Ross, Recruitment Business Partner, DLA Piper LLP

I would recommend PeopleStory to any recruitment team looking to push the envelope with a proposition and narrative that powers brand awareness.

Audra Knight, TA & Employment Brand Lead, Tenable Cybersecurity

What can I say? This training will change the way I approach writing a recruitment ad, forever.

Jennifer McFarlane, HR Business Partner, Owen Mumford

A brilliant Sourcing training session. Looking forward to capturing some great candidates!

Nikki Timms, Resourcing Manager, Whitbread

We have run this copywriting course twice and it’s equipped the team with the skills to make sure that every ad we write leverages the maximum advantage in all our candidate communities.

Paul McDowell, HR Business Partner, Virgin Money

I honestly didn’t know what to expect, but this training has been quite mind blowing and one of the most enjoyable of days. It was worth getting the early morning train down from Doncaster!

Phillipa Ingram, Resourcing Business Partner, Close Brothers

This copywriting course will change the way we write all our recruitment ads at Camden Council. The training has been a real eye-opener - and given all of us the confidence to write exciting ads where ‘less is more’.

Adeela Toor, Resourcing Advisor, London Borough of Camden

The trainer demonstrated total expertise in the copywriting craft and the whole day was a delight from start to finish. We now have the knowledge and expertise to promote all that we offer as an employer.

Michelle Monahan, Head of Resourcing, Dreams

We have run this copywriting course twice and it’s equipped the team with the skills to make sure that every ad we write leverages the maximum advantage in all our candidate communities.

Paul McDowell, HR Business Partner, Virgin Money

It was really good to practice the fundamental techniques of Sourcing, as well as discovering new platforms and X-ray searching for hard to find professionals. The delivery was very supportive, with great content, plus an excellent guide book and takeaways.

Martha Fishwick, Resourcing Specialist, Harrods

The session has really opened my eyes to what can be achieved in creating a compelling ad. The skillsets I seek are scarce and getting even scarcer - this course has given me the push and drive to engage much more powerfully with those target audiences.

Ben Glaston, Resourcing Business Partner, Marshall Aerospace

The training has completely changed what we do with dramatic results. For the very first time, we’re now hiring Quantity Surveyors, Architects and even Director-level roles directly. And on a personal level, each of the courses have empowered me to help fulfil my own potential.

Amrit Sandhu, Senior Recruiter, Kier Group plc

Yesterday’s copywriting training was amazing - possibly the best training I’ve received in over 15 years as a recruiter. The trainer had a laid back yet enthusiastic style that really worked. I thought it was relaxed and open and enabled the group to get the maximum from it. I learnt loads!

Matthew Sagar, Recruitment Manager, BGI Group (Compare the Market.Com)

The copywriting training classes have proven very successful. We’re a large internal recruitment team working with a complex matrix of UK and global roles - and the training exceeded our expectations, with an expert and enthusiastic delivery which supported and encouraged everyone in the team.

James Digby, Group TA & Employer Brand Lead, Cambridge Assessment

The PeopleStory team created clear, authentic and powerfully differentiated propositions to underpin the RAC General Careers Website, Recruitment Videos, Social Media Strategy and an Attraction Toolkit. They’re a joy to deal with - always proactive in bringing new ideas and managing a wide variety of stakeholders.

Sarah-Jane Anderson, HR Business Partner, RAC

We engaged the PeopleStory team to develop our EVP which formed the narrative for our recruitment portal and wider candidate attraction strategy. They responded superbly to create an exemplary branding and employment communications programme that has given us the strongest possible foundation moving forward.

Trevor Davis, CEO, AdminRe Life & Pensions

PeopleStory have really understood our needs in creating our EVP. It’s been a pleasure working with them - and I would recommend them to any recruitment team looking to push the envelope with a proposition and narrative that powers brand awareness.

Audra Knight, TA & Employment Brand Lead, Tenable Cybersecurity

I liked the practical nature of the copywriting course and how we were working on real roles. It cut straight to the ‘doing’ and as an activist learner, this was great. Throughout the day there were some real light bulb moments! The trainer was highly experienced and engaging - and very supportive to all members of the group – giving us confidence to develop our own style.

Angela Jukes, Resourcing Business Partner, Cambridge Assessment

The training has enabled us to hone our direct sourcing strategies to engage passive candidates and significantly reduce spend on agency hiring and job board contracts. 20% of our hires came from proactive sourcing techniques compared to 3% the previous year and we were also able to increase referral hires by 8% and reduce agency usage by 22%. This contributed a significant shift in our total recruitment spend and an increase in quality of hire.

Dan Landy, Talent Acquisition Lead, UK Consulting Experienced Hire, Accenture

The Copywriting, Stakeholder Management and Sourcing masterclasses have completely transformed the way we recruit. Every member of our team has completed the courses - and commented on how relevant, stimulating and enjoyable it’s been. I have no hesitation in recommending this training for any in-house recruitment team that wants to learn how to write compelling and targeted copy, source directly in the most cost-effective way - and manage internal stakeholders as ‘one team’.

Paul Thornton, Head of Talent Acquisition, Kier Group plc

“I had the privilege of working with the PeopleStory team on Rank plc’s landmark D&I project - Project PRIDE (People, Recognition, Inclusion, Diversity & Engagement) - which completely transformed our People strategy, improved the employee experience and ENPS and enabled the Rank Group to be an employer of choice across the employee experience and journey. We benefited enormously from their bright creative minds and wealth of experience at senior Director level. This helped me to raise awareness with my stakeholders and directly influence the engagement strategy across all demographics of the business. They’re incredible team players with a natural emotional intelligence that builds immediate trust and rapport with others - and it could not have been possible to have achieved such success had it not been for their enormous contribution and support.”

Balvi Macleod, Talent Consultant, Three.co.uk